Personal Record challenges can be done in any number of ways, so you’ll have to find the sweet spot for your studio. Keep in mind that nutrition is a key factor here, so a weight loss challenge might incorporate both workouts as well as nutrition tips/advice or even a full meal plan. The end goal is simply that the person who loses the most weight wins. Weight Loss ChallengeĪ weight loss challenge won’t appeal to everyone in your gym, but for some members, it might be just the push they need. Potential members have the opportunity to get to know you, your gym, your programs, and the feeling of being a part of your community along with getting amazing results, which should be all you need to convert them into long-term members. Sometimes referred to as “transformation challenges” because in 6-8 weeks dedicated challengers can get amazing results - leading to both happier clients and higherĦ or 8 week workout challenges might also include healthy eating practices (though if you plan to incorporate a meal plan, make sure you have it certified by a registered dietician), or smaller daily challenges in addition to the workouts (drink more water, walk more steps, etc). These longer challenges are ideal for current members looking to level up their success and are a great way to show new clients how you overdeliver for your members. Offer your current members a discounted rate to join the challenge and prospective members can receive a special deal on a full-time membership upon completion of the challenge. It’s a good idea to open up 30-day challenges to both members and non-members. This monthly challenge can be as detailed or as simple as you’d like.
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